Hands up for those who hates YouTube’s unskippable ads- yes I can see its all of us. If you never experienced such ads that play at the beginning of some YouTube videos for 30 seconds, then you have lived a privileged life indeed. For the rest of us who had to experience this first world annoyance should be pleased to know that Google is planning to scrap the 30-second unskippable ads on its site.
A Google spokesman had this to say about the move:
“As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers.”
Google is highly reliant on third party ads to generate revenue across its platform, however it knows long, unskippable ads often do more harm than good when it comes to selling products and services.
We still have to wait till 2018 for these changes to fully take effect, however it’s a good sign that the tech giant is “caring” for its consumers.