Snapchat Announces Google Glass Rival

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If you thought that you could not get enough of Snapchat, despair not, for Snapchat has heard your cries. On Saturday via its website, Snapchat announced a brand new piece of hardware called, wait for it, Spectacles. These new “Spectacles” are sunglasses with a built in camera to record Snaps for the app. Basically they are a watered down version of Google Glass– which will not run you $1000.

Imagine one of your favorite memories,” the announcement on the company’s website reads. “What if you could go back and see that memory the way you experienced it? That’s why we built Spectacles.”

So just like Google Glass, the Spectacles have an integrated video camera built in; also included are Bluetooth and WiFi capabilities which should aid in uploading the short video clips to the app. In the same post they also promise a new “circular” video format created specially for use in the device. On a side note the company also announced its re-branded its name to Snap Inc. The current CEO, Evan Spiegel, said this move reflects the company’s future. “Now that we are developing other products, like Spectacles, we need a name that goes beyond just one product,” he wrote in a blog post. Snap Inc. is described on its website as “a camera company.

The Spectacles will cost $130 and will be available in three colors ― black, teal, and coral. No solid release date has been announced as yet.

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An avid Tech enthusiast who thoroughly enjoys all things tech, from its practical applications to its sheer amusement value. He has well over a decade's work experience with computer hardware in multiple tech fields. A computer gamer at heart, following the latest applications in technology is a fond hobby he thoroughly enjoys.